Website Hospitality Jobs Africa
Hospitality recruitment agency
Sales & Marketing Manager – Global Media Group – V&A Waterfront, Cape Town
Our client, a global media group, is looking for a Sales and Marketing Manager to be based at their offices in V&A Waterfront, Cape Town.
We are looking for a dynamic leader and doer with a passion for grassroots and digital marketing to own and lead the local customer brand experience and activations. The person we are looking for should be able to paint with all the colours in the marketing palette – digital, social, community, traditional, and all elements that will create brand favour and drive consistent customer footfall. The ideal candidate will become an integral ambassador for the company, brand, and citywide culture as a whole. They will be expected to be on-site and, although being a self-starter is a requirement, they will work across a broad team touching many facets of our business. This is a crucial time in our society where we and our cities need champions looking to help us re-emerge.
MINIMUM REQUIREMENTS:
Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible results
Proven working experience in digital, social, or traditional marketing
Demonstrable experience managing marketing campaigns and activations using digital tools
Highly creative with experience in identifying target audiences and devising programs that engage, inform, and motivate
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in activations
Knowledge of social media and analytic tools such as Google Analytics
Strong communication and writing skills
Ability to capture content that is social-media-worthy for our brand
Experience leading consumer-focused projects and/or platforms
Recognizes achievements that support team success
Models and holds others accountable for leading ethically and with a high degree of integrity
Minimum BA/BS Bachelor’s Degree with 5+ years of relevant professional experience demonstrating progressive career growth
KEY OUTPUTS:
COLLABORATE AND EXECUTE LOCAL DIGITAL MARKETING ACTIVITIES
Social media – organic and paid (knowledge of running paid social & PPC)
Influencer programming
Coordinate inclusion of restaurant activities with the CRM team
Ensure content on the web is updated and all information is correctly working with the broader team
Manage and coordinate vendor digital platform alignment
Manage community digital platforms
Oversee aggregate and review sites (Google, Yelp, etc)
Execution of hospitality-specific consumer offers/promotions on the company app
Lead for all consumer-related programming locally
Liaise between team and public
Collaborate with a PR agency and local team
Where relevant, collaborate with the landlord marketing team on broader activations and promotions calendars
LOCAL GRASSROOTS MARKETING
Connect brand with neighbourhood – resident programs, social media groups, etc.
Work with local gatekeepers to promote the company
Work with local boards and collectives to be part of the community
Coordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention Bureau, BIDs, charitable organizations, local chamber of commerce, etc.
Forge local partnerships i.e.: relevant festivals, BID events, convention activities, local tourist-focused businesses – hotels, cruise/ferries, tour operators, etc
Explore local advertising opportunities
ACTIVATIONS
Execute weekly/monthly programming
Coordination with PR firm/ Company PR Manager and on-site facilitation
Liaison with all third-party activations – cultural, sponsors, etc.
Conceive programming – including outreach, negotiation, and book
Coordinate day-of in close collaboration with the restaurant operations team
ASSET CAPTURE
Take social media content
Direct third-party shoots
PROMOTIONS – APP AND SOCIAL MEDIA BASED
Work with team on consumer-facing promotions
Utilize a broad array of tools including the company App platform
Blend local calendar with global company objectives
POINT OF SALE MARKETING
Responsible for executing all physical consumer message/promotional signage pertaining to the company environment
Partner with Creative Director for art
COMPETITOR RESEARCH
Monitor competitors and neighbourhood establishments on consumer activities and promotions/programming
REPORTING AND RESEARCH
Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities – footfall, social performance, influencer, paid and in-house advertising, app use, consumer offers, etc.
Optimizing performance on an ongoing basis using data tools
Gaining local customer insight through surveys and word-of-mouth
Budget management
To apply please email [email protected] or click on the apply for job button below.
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