In this week’s newsletter, we are asking what makes a company a preferred employer specifically in the eyes of a job seeker who is asked to interview by that client? Are candidates being treated with the same level of service as a customer of the employer brand?
In today’s competitive job market, the enthusiasm of job seekers often encounters a disheartening reality: a gap between the respect afforded to customers and the treatment received during the hiring process. Many candidates find that their dedication in preparing for an interview with a prestigious company can be met with experiences that fall short of their expectations.
In navigating the complexities of the job market, companies should remember that the treatment of candidates is a reflection of their brand as a whole. Ensuring that job applicants receive the same respect and consideration that customers expect will ultimately lead to a more loyal and engaged workforce.
While Hospitality Jobs Africa take great care and measures to partner with respected brands and employers, we are also the shoulder to cry on often times when good job seekers (read: good people) have had disheartening experiences in their pursuit of opportunities on a broader scale
I will share a recently experience from one such hopeful. Securing a “dream” interview opportunity with a company long on their radar, known for its brand image and luxury offering, this company represented the ideal career aspiration for said job seeker. The candidate’s excitement in securing an interview led to meticulous preparation.
This included:
– arranging time off from a demanding job,
– carefully choosing an outfit that balanced professionalism with brand alignment
– and investing time and effort into research
– practising to ensure readiness for potential questions and scenarios in the interview. Their preparation required personal sacrifice and time spent away professional commitments, notwithstanding the financial cost of travel and tailoring their personal appearance.
However, the experience of arriving at the offices of the potential employer in question only to face an unwelcoming reception and a lengthy, unexplained wait highlighted a disconnect between the candidate’s expectations and the company’s practices. When the interview finally began, it was evident that the interviewers were unprepared, lacking familiarity with the candidate’s resume and failing to engage meaningfully.
While such experiences can be disheartening, they also present an opportunity for companies to reassess and enhance their hiring processes. By focusing on constructive changes, companies can align their internal practices with their external brand values, ensuring a more respectful and professional experience for all candidates. Here are several course-corrective suggestions:
- Respect for Time and Effort: Acknowledge the significant investment candidates make in
the application process. Companies should strive to provide timely updates and clear communication to show appreciation for their effort, recognizing the sacrifices made to attend the interview. - Enhanced Transparency and Communication: Clearly outline the interview process and provide candidates with regular updates on their status. This approach reduces uncertainty and builds trust.
- Preparation and Professionalism: Ensure that interviewers are well-prepared by reviewing candidates’ resumes and understanding their backgrounds. This preparation reflects a genuine interest in the candidate’s qualifications and fosters a more engaging interview experience.
- Constructive Feedback: Offer constructive feedback to candidates, regardless of the outcome. This practice supports their professional development and demonstrates a commitment to meaningful engagement.
- Consistency with Brand Values: Align hiring practices with the brand values promoted to customers. By reflecting the same respect and professionalism in the hiring process as in customer interactions, companies can strengthen their overall reputation.
By addressing these areas, companies can transform potential disillusionment into an opportunity for growth and improvement. Respecting the time and effort of job seekers not only enhances their experience but also positively impacts the company’s reputation and fosters a stronger connection with both current and future employees.
~An Article by Caval Goodyear